In his post, “Bad Attitude Blogging,” Opinionated Man writes:
I’ve come across countless bloggers that leave a “last post” with an ultimatum in it. Support their blog or they will stop blogging.
OM chalks this up to a sense of entitlement. I disagree. I’ve only seen a couple of bloggers – usually under the age of eighteen – who were so convinced of their own literary superiority that they felt entitled to attention and adoration from readers without first crawling out of their shells to pay attention to others. I see it as an extension of the “Nobody loves me, everybody hates me, guess I’ll go out to the garden and eat worms,” mentality, coupled with complete cluelessness about how blogging works.
That “last post”? That’s the “Goodbye, Cruel World!” cry of a lonely blogger who has not yet figured out that the Internet is full of pretty, shiny, new toys – and we are all hyperactive squirrels. You cannot be meek about blogging; you can’t be shy and give a little wave now and then and quietly chirp, “Hey, remember me? I’m over here in the corner. You know – when you get a spare moment.”
Absolutely you must get out there and read other blogs! Leave your “calling card” – not just a URL, but a thoughtful comment on what another human being is thinking and putting out there for you to think about. Blogging is not a book; it is a conversation carried out across the virtual cafés of the Internet. You must show up on the playgrounds of Facebook and Twitter and Instagram and say, “Hey, want to come over to my place for snacks after the game? I have words!” If content is king, marketing is queen. There is no “Build it, and they will come.” You have to go out there and let folks know you built it. And offer snacks. Snacks are good.
We all hope that the time will come when our readers will tell their friends, their friends will drop by and be delighted by our words, and things will start to snowball. We can just stay here in our happy places and write. Host our own little Enlightenment Salons. Isn’t that a precious thought?
Blogging doesn’t work that way. If there were only ten books, or a hundred blogs, in the world, they’d be coveted and sought after. But there are millions of books and probably a billion blogs, by now… anyone can do it. On Tumblr alone, there are 260.5 million blogs. On WordPress, there were an estimated 50,000 new blogs created each day in 2014. That’s a lot of competition, if you want to look at it that way. How discouraging! OM is right: if that’s how it feels to you, pick a new hobby. Because reading that “Goodbye, Cruel World!” post for the 50,000,000th time doesn’t even faze us, anymore. It’s boring. Skip the ultimatums and go.
But here’s a better blogging attitude: 50,000+ new blogs a day means a nearly endless supply of places to meet new friends, get the word out about your own blog, and gain new readers. That just takes a tiny bit more effort (less than what’s required to craft a good “Farewell to Blogging” post!), but what better to do when you need a break or a way to break a little case of writer’s block?
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