Posts Not Turning Heads? Try On 25 Headlines to Find Your Best Fit, Every Time

Kevan Lee gave us 30+ Ultimate Headline Formulas for Tweets, Posts, Articles, and Emails. Or 30+ templates for headlines that make us click, even as we roll our eyes… Click-baity, Upworthy-style, BuzzFeed-type headlines work, because they have the backing of human psychology. These headlines whet the reader’s appetite and tug at the brain until we’re compelled to Read More …

Equipment Check! Signings, Social Media Events, and Travel Checklist

Know what you need, where it is, and how to use it – before you need it. Do an equipment check – both to ensure that you have everything you need and that it’s in good, working order prior to your event or travel. It’s also a good idea to keep a packing list when Read More …

Be a Data Driven Blogger

Is your approach to blogging and social media data driven, or intuitive? Mine’s generally been a spotty combination of intuition, common sense, intuition, and wishful thinking. When we say things like, “Don’t be a spammy spammer” or “never use those nasty pop-ups” and “be real, be vulnerable, be a people person” we are, to some Read More …

Checklist for Blogging: 27 Steps to a Winning Author Platform

Do your blogging efforts sometimes feel a little haphazard – just a bit too “hit or miss”? You may have heard, “You need a blog!” but still don’t have more than a vague notion of why or what to do with one. Are you an inconsistent blogger – enthusiastic and energetic, one day, while forgetting you Read More …

Blog: Holodeck for the Author’s Brain

Step into my author blog. It is a holodeck for my brain. Today, it is a tiny library lit by the amber glow of a banker’s light atop a heavy, burled walnut desk. The bookshelves stretch from floor to ceiling; there is a trap door with a spiral staircase, just behind the desk, that leads to Read More …

Add-to-Any WordPress Plug-in: Sharing Made Easy

Writers have been learning the importance of “shameless self-promotion” for over a decade, but it’s still more comfortable for many of us to promote other people than to toot our own horns. Oh, we’re learning – but that doesn’t make it “comfortable.” It’s not really our “happy place.” Most authors would prefer to have a small Read More …

Blogging from A to Z: The Day-Late Theme Reveal

Last year, I had an epiphany: I should have chosen “The Dictionary” as my theme, and called it “Stick a Pin In It.” I might not have felt so constrained, and it would have been impossible to run out of material. It might have felt like cheating – a little – but I would have made it Read More …

Reasonable Blog Automation for Shameless Self-Promotion

This is no field of dreams. It’s a blog, and the one universal truth in blogging is that the saying, “build it, and they will come” is utter nonsense. “Shameless self-promotion” is required. This is different from “obnoxiously flogging that system for making money in your sleep,” or “shouting out the virtues of your $47 Read More …

Why ALT and TITLE Tags Matter

You understand the importance of including colorful, eye-catching images on your blog posts. But do you know why you should go to the extra effort to add alt and title tags, or attributes, to the image tag? These attributes provide important, additional information about your image in plain text format. The alt attribute gives information about what Read More …

The No-Drama Guide to Who to Follow on Twitter

Folks who’ve been on Twitter since Twitter began have developed their own rules for who to follow. Sometimes, the strategy is straightforward and laser-focused; sometimes, it is convoluted and unfathomable. Those who are new to Twitter are bombarded with advice – much of it bad advice – on who to follow. Here’s mine: #1 Rule Read More …

Bad Attitude Blogging

In his post, “Bad Attitude Blogging,” Opinionated Man writes: I’ve come across countless bloggers that leave a “last post” with an ultimatum in it. Support their blog or they will stop blogging. OM chalks this up to a sense of entitlement. I disagree. I’ve only seen a couple of bloggers – usually under the age Read More …

Twitter Quote Retweet Spam: a New Twist

Twitter spam has been around almost as long as there’s been a Twitter. @ Mention spam was a cleverly annoying way to ensure that anyone even noticed the spam, given the volume of Tweets that scroll quickly by on most users’ Tweet streams. Usually, a Retweet (akin to Sharing, on most sites) or @ Mention Read More …