You May Be Bigger Than I Am, But I’ve Got Klout!

Some time between fourth and seventh grades, I grew taller than my mother. One morning, as I was heading off to school, she climbed up and stood on top of the bed, bent over, kissed the top of my head, and said, “You just remember, you may be bigger than I am, but I still have Read More …

Images Motivate Readers to Share

“Great images” don’t have to be slick, magazine-quality, professional photos. But if you want people to share your posts, learn to make or find illustrations that increase the odds by 50% or more. Read More …

Posts Not Turning Heads? Try On 25 Headlines to Find Your Best Fit, Every Time

Kevan Lee gave us 30+ Ultimate Headline Formulas for Tweets, Posts, Articles, and Emails. Or 30+ templates for headlines that make us click, even as we roll our eyes… Click-baity, Upworthy-style, BuzzFeed-type headlines work, because they have the backing of human psychology. These headlines whet the reader’s appetite and tug at the brain until we’re compelled to Read More …

Facebook Presence Needed for Authors?

Do you really need to be on Facebook? Yes and no. I recommend concentrating first and foremost on your own website/blog. This is the web presence you have the most control over; it is the most predictable place to establish as a hub or base of online operations. As Facebook continues to “tweak” their algorithms, Read More …

Equipment Check! Signings, Social Media Events, and Travel Checklist

Know what you need, where it is, and how to use it – before you need it. Do an equipment check – both to ensure that you have everything you need and that it’s in good, working order prior to your event or travel. It’s also a good idea to keep a packing list when Read More …

Be a Data Driven Blogger

Is your approach to blogging and social media data driven, or intuitive? Mine’s generally been a spotty combination of intuition, common sense, intuition, and wishful thinking. When we say things like, “Don’t be a spammy spammer” or “never use those nasty pop-ups” and “be real, be vulnerable, be a people person” we are, to some Read More …

Checklist for Blogging: 27 Steps to a Winning Author Platform

Do your blogging efforts sometimes feel a little haphazard – just a bit too “hit or miss”? You may have heard, “You need a blog!” but still don’t have more than a vague notion of why or what to do with one. Are you an inconsistent blogger – enthusiastic and energetic, one day, while forgetting you Read More …

Blog: Holodeck for the Author’s Brain

Step into my author blog. It is a holodeck for my brain. Today, it is a tiny library lit by the amber glow of a banker’s light atop a heavy, burled walnut desk. The bookshelves stretch from floor to ceiling; there is a trap door with a spiral staircase, just behind the desk, that leads to Read More …

Add-to-Any WordPress Plug-in: Sharing Made Easy

Writers have been learning the importance of “shameless self-promotion” for over a decade, but it’s still more comfortable for many of us to promote other people than to toot our own horns. Oh, we’re learning – but that doesn’t make it “comfortable.” It’s not really our “happy place.” Most authors would prefer to have a small Read More …

Facebook for Writers

Not all authors are introverts. However, many of us are slightly bewildered at the thought of readers being interested in us, and fail to fully grasp why it’s important to play on the social media playgrounds with readers and other writers. In Amazon Author Central, we explored some of the reasons readers are interested in Read More …

Amazon Author Central

  Readers love to know more about authors. Before buying the book, they look to the author’s biography to learn what it is about their background or professional qualifications that makes them the right writer for the book. They look on the jacket flap; they search for the author’s website; they click the author’s name beneath Read More …

When a Robot Calls

There’s a fine line between amazingly effective advertising and marketing and super-creepy advertising and marketing. Somewhere in between, there are election campaigns, opinion polls, and research. Closer to the creepy end of the spectrum, there are robot dialing machines that call you – and hang up when you answer. Candidates and corporations are taking “imposition” Read More …