Ze End

For the first time in forever, I’ve completed one of these month-long, blog-a-day challenges. If you count one guest post and a few random bonus posts, I didn’t even take Sundays off for good behavior. Finished it fair and square, unless you consider “Ze End” to be cheating a bit. But I could write about Read More …

StumbleUpon: Sharing Brings a Spike in Readership!

StumbleUpon is now fourteen or fifteen years old, which is more like one hundred in Internet years. It’s clearly still a thriving site, even if many of the bloggers I know have forgotten about it. My young friend, Gloson Teh, periodically sends me links to sites he’s “stumbled” there – carefully chosen links he knows Read More …

Rallying the Reader Troops! Reviews, Please!

Hi! I know you love to read. I love to write. It’s a match made in heaven! But I need your help. With about a billion books on Amazon, it takes reviews to get noticed. Lots and lots of reviews. A flaming metric ton of reviews, traveling down the Information Superhighway at 110 miles per Read More …

Pinterest and Instagram

Not everyone likes being sociable on social media. Despite their popularity as “social media platforms,” Pinterest and Instagram are not known for encouraging deep and engaging conversations. I imagine that’s a good bit of their appeal; whereas Facebook and Twitter success depend on building relationships, this is somewhat less important on Pinterest and Instagram. It would, however, be a mistake Read More …

You May Be Bigger Than I Am, But I’ve Got Klout!

Some time between fourth and seventh grades, I grew taller than my mother. One morning, as I was heading off to school, she climbed up and stood on top of the bed, bent over, kissed the top of my head, and said, “You just remember, you may be bigger than I am, but I still have Read More …

Images Motivate Readers to Share

“Great images” don’t have to be slick, magazine-quality, professional photos. But if you want people to share your posts, learn to make or find illustrations that increase the odds by 50% or more. Read More …

Posts Not Turning Heads? Try On 25 Headlines to Find Your Best Fit, Every Time

Kevan Lee gave us 30+ Ultimate Headline Formulas for Tweets, Posts, Articles, and Emails. Or 30+ templates for headlines that make us click, even as we roll our eyes… Click-baity, Upworthy-style, BuzzFeed-type headlines work, because they have the backing of human psychology. These headlines whet the reader’s appetite and tug at the brain until we’re compelled to Read More …

Facebook Presence Needed for Authors?

Do you really need to be on Facebook? Yes and no. I recommend concentrating first and foremost on your own website/blog. This is the web presence you have the most control over; it is the most predictable place to establish as a hub or base of online operations. As Facebook continues to “tweak” their algorithms, Read More …

Equipment Check! Signings, Social Media Events, and Travel Checklist

Know what you need, where it is, and how to use it – before you need it. Do an equipment check – both to ensure that you have everything you need and that it’s in good, working order prior to your event or travel. It’s also a good idea to keep a packing list when Read More …

Be a Data Driven Blogger

Is your approach to blogging and social media data driven, or intuitive? Mine’s generally been a spotty combination of intuition, common sense, intuition, and wishful thinking. When we say things like, “Don’t be a spammy spammer” or “never use those nasty pop-ups” and “be real, be vulnerable, be a people person” we are, to some Read More …

Checklist for Blogging: 27 Steps to a Winning Author Platform

Do your blogging efforts sometimes feel a little haphazard – just a bit too “hit or miss”? You may have heard, “You need a blog!” but still don’t have more than a vague notion of why or what to do with one. Are you an inconsistent blogger – enthusiastic and energetic, one day, while forgetting you Read More …

Blog: Holodeck for the Author’s Brain

Step into my author blog. It is a holodeck for my brain. Today, it is a tiny library lit by the amber glow of a banker’s light atop a heavy, burled walnut desk. The bookshelves stretch from floor to ceiling; there is a trap door with a spiral staircase, just behind the desk, that leads to Read More …