Is Blogging Dead?

That’s a question people have been asking since about five minutes after blogging became “a thing.” It feels like blogging peaked in 2008 – 2012. Interest, both from bloggers and from readers, has declined fairly steadily, dropping as much as 40-50%, since then. Podcasting seems a likely replacement, but interest in that appears to have peaked even earlier – prior to 2007. Interestingly, listeners appear more interested in discovering new podcasts than readers do in finding blogs or books to read. There’s increasing interest in finding new ideas for YouTube videos, which feels a bit like the millennial version of writer’s block. Are YouTubers finding it harder and harder to find novel topics and ways to present them? Struggling to capture viewers’ interest with novelty and personality?

If I were going to start something new, it would probably be a podcast. People can listen while running, exercising, driving, or riding the commuter train. They don’t have to focus their eyeballs on the content to be a part of the “conversation.” Visual appeal may be trumped by the desire to multitask – and a need to keep an eye on the road.

As a writer, I’m not exactly mourning the waning popularity of blogging as an exercise in making money online. It’s similar to the sad sigh of relief as self-published authors who cannot be bothered to edit drop out of the market entirely when sales don’t meet their expectations. But trying to convince readers that some blogs aren’t just the written equivalent of a boring infomercial is becoming as challenging as getting readers to click a link.

Did You Click It?

Go on, I dare you. Do come back – and tell me if you prefer links that whisk you off the page and take you elsewhere, or links that open in a new page, so you can easily find your way back, but have to close extra windows in your browser.

Flogging a Dead Blog

I visited a friend this past weekend, to catch up on the last three episodes from the most recent season of Outlander. Appalling as this clip is, it made me giggle – it seems to capture, perfectly, my biannual habit of killing (and resurrecting) my blog for sport.


Holly Jahangiri is the author of Trockle; A Puppy, Not a Guppy; Innocents & Demons; and A New Leaf for Lyle. You can find her books on Amazon at For more information on her children's books, please visit
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9 thoughts on “Is Blogging Dead?”

  1. Don’t quite know what to do with your clip. Does he die – whoever he is – or not?

    I kept thinking, while watching, that it was done to show an old-fashioned way of restarting a heart, but that would have required the person in the bed to gasp and sit up, so probably not.

    Not my series – so I don’t know where you’re taking this, but I blog for my own amusement, and because there are nice people who take a minute to drop a comment, and some posts get a lot more comments than others, which intrigues me.

    Do what makes you happy?
    Alicia Butcher Ehrhardt recently posted…The odd reason Pride’s Children will never be freeMy Profile

  2. I don’t see blogging as dead, though a lot of people have given up on it. As Alicia wrote, I do mine for my own amusement. It takes me to places and times I would not have otherwise been.

    My blogging lags if I am working. Karen posts to her quilting blog daily and has lots of followers. We were at an overlook last year between Durango and Silverton, Colorado, when a lady came up to Karen and asked if she was a quilter. It turned out the lady, from Michigan, is one of Karen’s regular readers and commenters.

    We have not seen the second season of Outlander. It was something we watched when our daughter visits each week. We’re now working our way through The Walking Dead and I suppose we’ll watch Outlander once we’re done with that. I did “Google” it to find out the backstory on Alexander Randall.
    Mike recently posted…An abandoned farm. Cimarron County, Oklahoma–The Bitter Years #9My Profile

    1. I read all the books in the Outlander series years ago. Several of us are rereading them just to remind ourselves of the details as the series progresses. They’re awesome books, and the series adaptation’s not half bad, either.

      I don’t think blogging’s dead, either – but it is a lot QUIETER out there, and the divide between personal and infomercial blogs is clearer, now, I think, as some of the desperate and confused have realized that a career in fast food is an easier way to make cash. πŸ™‚
      HollyJahangiri recently posted…A Thread of Hope: Post-Apocalyptic Re-Creation Myth?My Profile

  3. This was a very interesting post. It’s a lot similar to the struggles I’m facing with the college newspaper and people who don’t read the news anymore.

    I do kind of see blogging as dead. I’ve let my blog die so many times and this time when I restarted it my formerly loyal readers have not come back.

    I haven’t even been reading blogs lately, and that’s simply because I’m not logged in much anymore. Most of the blogs I did follow are gone now (so I guess I need to find some new ones).

    Blogging isn’t something I always think about, and I never really got into it in the first place. Lately I’ve been vlogging on YouTube instead and I’ve been seeing more success there than on my blog in a much shorter amount of time. I’m also watching more vlogs and following more vloggers. Most of that probably has to do with me being a 19-year-old and fitting in with my peers better on YouTube.

    Of course, I’m not making any money from either blogging nor vlogging. It’s just something I do for fun. It’s strange, though. I’m a much better writer than I am a filmmaker, but I have more fun doing the latter unless I’m writing my novel.

    Maybe this time I’ll finally keep my blog going and things will turn around. If not, I can’t actually say it’s that big of a loss.

    1. Hi, Chase! Thanks for finding your way over here and especially for joining in the conversation. You sound like a kindred spirit – your description of letting your blog die and bringing it back, and finding dwindling participation from former “regular readers” is exactly what led me to post this. It used to be easier to build/rebuild a following. Not that that was all good; a lot of it was very self-serving, as much of the “following” was just bloggers looking for backlinks. Some played the game well and fairly and became regular readers (and I did the same in return). But the ones we all wished would disappear appear to have mostly done that (I think they just turned the work over to software bots, and then even their bots grew tired of talking to one another, and the whole ecosystem collapsed).

      Nothing wrong with vlogging! I’m kind of an introvert – it’s fun, but it’s not my happy, comfy place! (I have a YouTube channel and have done some interviews with Mitch Mitchell, and that was more fun than I thought it would be, especially after he called me brave – not “so brave” but really brave, because most of the guys he’d asked had backed out! LOL) I know my son (he’s about your age) prefers to watch videos on YouTube, mostly from the gamer community. I think it’s the 21st century version of TV – passive entertainment for people with even SHORTER attention spans. (Some of it’s funny, though – I’m a huge fan of Yu-Gi-Oh the Abridged Series. My son introduced me to it as compensation for that time I took him to Yu-Gi-Oh the Movie.)

      Keep your blog going. I’ll drop by. πŸ™‚
      HollyJahangiri recently posted…Garish LionsMy Profile

  4. You already know what my position on this is. Blogging’s not close to dying, but I will agree that things have changed from the old days. We don’t get as many comments and we don’t see as much traffic, mainly because of the growth of what I call the “super blogs” like HuffPo, Medium and Mashable (that last one might be borderline…).

    Yet, I think the rest of us, no matter our topic, are a bit more pure and independent in thought, and we still have those who will read what we have to say & share it with others. For now, that’s enough for me.
    Mitch Mitchell recently posted…Using Your Own Images And Niche ImagingMy Profile

    1. I put HuffPo and Mashable in a different category – they may, technically, be “blogs,” but they are much more closely aligned with “traditional media” or magazines or ezines. Medium? That’s a mixed bag. Single-author blogs are struggling; the interest seems to be waning. A LOT of the more popular blogs I remember from years ago have gone 404.

      The good news is, you and I haven’t lost ourselves yet!
      HollyJahangiri recently posted…Is Blogging Dead?My Profile

      1. The reason I put those other sites in as blogs per se is because most of those people are writing content with the hope of driving people to their websites or blogs, just like guest posting. Mashable has different kinds of content than the others but I’m not sure those writers are trying to drive traffic back to their space. Also, on the first two the writers aren’t paid for what they post so in essence they’re bloggers. lol

        BTW, you gave me inspiration for Wednesday’s video which I’ve titled Is Blogging Dying; I even mentioned you πŸ™‚
        Mitch Mitchell recently posted…The Quest For Blog Speed, Part TwoMy Profile

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