Images Motivate Readers to Share

“Great images” don’t have to be slick, magazine-quality, professional photos. But if you want people to share your posts, learn to make or find illustrations that increase the odds by 50% or more. Read More …

Posts Not Turning Heads? Try On 25 Headlines to Find Your Best Fit, Every Time

Kevan Lee gave us 30+ Ultimate Headline Formulas for Tweets, Posts, Articles, and Emails. Or 30+ templates for headlines that make us click, even as we roll our eyes… Click-baity, Upworthy-style, BuzzFeed-type headlines work, because they have the backing of human psychology. These headlines whet the reader’s appetite and tug at the brain until we’re compelled to Read More …

Be a Data Driven Blogger

Is your approach to blogging and social media data driven, or intuitive? Mine’s generally been a spotty combination of intuition, common sense, intuition, and wishful thinking. When we say things like, “Don’t be a spammy spammer” or “never use those nasty pop-ups” and “be real, be vulnerable, be a people person” we are, to some Read More …

Checklist for Blogging: 27 Steps to a Winning Author Platform

Do your blogging efforts sometimes feel a little haphazard – just a bit too “hit or miss”? You may have heard, “You need a blog!” but still don’t have more than a vague notion of why or what to do with one. Are you an inconsistent blogger – enthusiastic and energetic, one day, while forgetting you Read More …

Blog: Holodeck for the Author’s Brain

Step into my author blog. It is a holodeck for my brain. Today, it is a tiny library lit by the amber glow of a banker’s light atop a heavy, burled walnut desk. The bookshelves stretch from floor to ceiling; there is a trap door with a spiral staircase, just behind the desk, that leads to Read More …

Add-to-Any WordPress Plug-in: Sharing Made Easy

Writers have been learning the importance of “shameless self-promotion” for over a decade, but it’s still more comfortable for many of us to promote other people than to toot our own horns. Oh, we’re learning – but that doesn’t make it “comfortable.” It’s not really our “happy place.” Most authors would prefer to have a small Read More …

Blogging from A to Z: The Day-Late Theme Reveal

Last year, I had an epiphany: I should have chosen “The Dictionary” as my theme, and called it “Stick a Pin In It.” I might not have felt so constrained, and it would have been impossible to run out of material. It might have felt like cheating – a little – but I would have made it Read More …