Baiting the Hook with Originality

Remember that old song, “Charlie Brown,” by The Coasters? “Why is everybody always picking on me?” What woman hasn’t heard this line: “They boys only pick on you because they like you.” We all know that’s mostly not true, but now and then… Well, you have to admit it’s fun to sit up high in Read More …

Posts Not Turning Heads? Try On 25 Headlines to Find Your Best Fit, Every Time

Kevan Lee gave us 30+ Ultimate Headline Formulas for Tweets, Posts, Articles, and Emails. Or 30+ templates for headlines that make us click, even as we roll our eyes… Click-baity, Upworthy-style, BuzzFeed-type headlines work, because they have the backing of human psychology. These headlines whet the reader’s appetite and tug at the brain until we’re compelled to Read More …