What is Page Authority?
“Page Authority is a score (on a 100-point scale) developed by Moz that predicts how well a specific page will rank on search engines. It is based off data from the Mozscape web index and includes link counts, MozRank, MozTrust, and dozens of other factors. It uses a machine learning model to predictively find an algorithm that best correlates with rankings across the thousands of search results that we predict against.”
In other words, it’s all Moz Mojo, mirrors, and magic. But according to a recent invitation to review a product on my blog, it may well be the current gold standard among blog ranking mechanisms.
Get the Moz toolbar here, if you’re curious how your site ranks against others.
While the Page Authority and Domain Authority of Mark Zuckerberg’s own official Facebook page outrank my blog, it’s nice to see that the Moz Rank link juice you might get from his page linking to your blog appears to be less (3.28) than what you’d get if I chose to link to you (4.83). By contrast, Seth Godin has an mR of 6.17, so if you can get a backlink from Seth, you just shine on with your bad self. Algorithms give me a headache.
Bottom line: Worrying about link juice and whether we’re “diluting” it by linking to a lower ranked page or being linked to by a lower ranked page destroys the free and generous nature of the Internet. And it makes me thirsty. Thirsty, with a headache. On the other hand: “MozRank and MozTrust are indicators of link quantity and quality, respectively. While MozRank and MozTrust shouldn’t be compared directly, it’s interesting to consider how these two values relate to each other across multiple URLs. For example, a high MozRank value combined with a low MozTrust score (Ex. mT 3.00, mR 7.00) is usually the sign of a spammy link profile.” That make some sense, and I’m happy to know this since my mT outranks my mR. I’m big on trust, and care a lot less about “popularity.” Now, all I need is to get NASA.gov to link to my blog.
Pass the Advil.
New goal: Improve the MozMetrics. I’m not sure what a reasonable measure of that improvement would be, but somehow I’ve improved Page Authority from 31 to 41 since Friday. Don’t even ask – I have no idea how I did it, either. I do have a few guesses as to what might have contributed to the swift uptick in my scores; since Friday, I did the following:
- Wrote and published new posts
- Reinstalled the SEO by Yoast plug-in and made some very minor tweaks
- Fixed all the posts that had below an “OK” SEO score, except for posts where it would make absolutely no sense to apply the suggestions (e.g., Airs – a poem does not need to be any longer than it needs to be)
- Installed the Moz toolbar (it would be very disappointing to learn that Moz only counts visits from people with the toolbar installed, like Alexa does – I’m really hoping this is not the key to my 10pt jump!)
Now, since I just leaped from 31 to 41, and since Mark Zuckerberg’s own Facebook page only has a PA of 49, I’m tempted to say this goal has been achieved. Done! w00t! But we’re only halfway through 2015. I’m going to aim to match my buddy Mitch’s stats: PA 49/DA 49. It’s an aspirational goal.
I don’t have time to delve into it this month, but next month I may sign up for the 30-day free trial of their premium SEO tools to see what other suggestions Moz has for me. They don’t offer a pricing plan that’s in my current or foreseeable blogging budget, but 30 days’ access to their tools may be all this blog needs.
How you can help?
You can help me achieve my 2015 goal of improving my Page Authority and Domain Authority! How? Link to me, freely and generously and for fun. (I do not pay for links and have no need of a page full of backlinks from one source – just, if you find a good excuse and feel like giving me a little present for no good reason, link to me.) If you know anyone who can get NASA.gov to link to me, I’ll owe you an original pen-and-ink napkin-sketch of Pluto, and lunch if you’re in the neighborhood.
Ideas for anchor text for http://jahangiri.us/2013 :
- It’s All a Matter of Perspective
- Holly Jahangiri
- Holly Jahangiri’s blog
- author of Trockle
- author of A Puppy, Not a Guppy
- author of A New Leaf for Lyle
- free-spirited, tree-climbing writer
- [any other descriptive, intriguing text that you think applies to me or to this blog]
Please avoid anchor text like:
- click here