Ethics in Blogging | It's All a Matter of Perspective
06
Dec
Ethics in Blogging

Questionable ethics abound in the blogging world, and in many cases it’s due to sheer greed and lack of human compassion. Spammers, scrapers, and splogs are just reprehensible, period. In many cases, though, ethical issues arise due to ignorance of the law or innocent failure to imagine the logical long-term consequences of a thing. Here are a couple of examples:

Infolinks

In and of itself, there’s nothing particularly wrong with using in-context text linking on your blog. But when applying it to third-party content such as guest posts or comments, you risk running afoul of copyright law (comment authors do not automatically relinquish their copyright by posting on your site) and you create an ethical dilemma for yourself and your contributors. I left comments on a popular blog, and was surprised to find certain keywords in my text had turned blue and had been linked by Infolinks to off-site content:

infolinks-example-no-url

Note that I’ve removed the URL (because the blogger quickly and courteously resolved my complaint) and
I have blurred others’ comments (out of respect for their copyright).

This particular example isn’t too objectionable; I happen to be an AT&T customer. I’m reasonably satisfied with their service, particularly the fact that I get better cell phone coverage in remote areas than anyone else I know. I don’t always get it in my office or my living room, but I got crystal-clear reception in out-of-the-way spots like Icy Point Strait in Alaska, where no one else was getting any signal at all. But I never signed up to run ads for them, nor did I receive payment for my writing or a share of the ad revenues (think “blood from a turnip,” here – I know) in exchange for this implied endorsement. Do I object? Yes. Mind you, my complaint is not with AT&T, but with any blogger running Infolinks (or any other text-linking system) on my content without my knowledge or consent. From Infolinks FAQ (emphasis added):

Now, take this scenario one hypothetical step further: What if I worked for Verizon or Sprint? I certainly would object to running ads that might present a conflict with my employer. What if I said something critical about AT&T in my comment? I assume a plug-in that automatically scours content for keywords and inserts links is just mindless enough to lack the ability to judge the content as being “positive” or “negative,” and I can imagine some ugly possibilities. Not to mention the potential for abuse.

From this point forward, I intend to boycott any blog that uses such plug-ins on contents or other third-party content (such as guest posts) without stating it clearly in their comment policies or obtaining their contributors’ written consent.

Translations and RSS Feeds

On the one hand, I want lots and lots of subscribers! On the other hand, I don’t particularly want my content embedded into anyone else’s Web site or blog without my consent – particularly if it puts my words in an unintended context or uses them for an unforeseen commercial purpose (e.g., the addition of text links, or posting a children’s story on a porn site – both of which have happened).

I do not authorize posting of any translations of my content (machine translations or human translations) without specific written consent. It’s one thing to use Google’s translation tools for your personal convenience – as a reader – assuming you understand that the tools are imperfect and likely to yield occasionally weird results. For example, I once wrote a comment that was intended to be a parody making fun of spammers, sploggers, and plagiarists, and decided to add a little authenticity. First, I wrote: “You do not mind if I put a fictitious name on your free article and pretend that my imaginary friend wrote it, do you?” Then, I went to Google.com, selected Language Tools, and pasted that into the text box. I choose English > Ukrainian, having just dealt with an extremely unethical blogger in the Ukraine. That yielded, “?? ?? ???????????, ???? ? ?????? ?? ???????? ??’? ?? ??????????? ?????? ? ??????? ??????, ?? ??? ???? ?????? ???????, ???” Just to be safe, I decided to “round-trip” it back to English, with hilarious results: “You have no objection if I put in a false name to the free sex and pretend that my imaginary friend wrote you?” IS IT ANY WONDER WE HAVE MISUNDERSTANDINGS ONLINE? @#$%!

Translations are, by definition, “derivative works” under copyright law. As such, posting a translation without the author?s expressed consent is a copyright violation – even if you found that content in a free articles database. That’s right; I have posted articles at EzineArticles.com, but I have never given permission to anyone to create derivative works or to modify the original content in any way.

Your thoughts on this or other ethical issues in blogging?

About the Author Holly Jahangiri

Holly Jahangiri has decades of experience in tech writing, freelancing, fiction, poetry, and editing. Writer, wife, and mother, Holly is the creator of Trockle and instigator of the Puppy-Guppy Rebellion.

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51 Responses
  1. [...] This post was mentioned on Twitter by Darren Sproat, Rishu Mehra. Rishu Mehra said: RT @DarrenSproat: Ethics in Blogging http://bit.ly/7sWa0Y via @HollyJahangiri [...]

  2. Dave Doolin says:

    I’m currently wrestling with how to promote products I don’t use myself.

    For example, most premium WordPress themes are definitely worth their cost, but there is only so many I need to use (basically, one).

    While I can’t see myself ever promoting something I wouldn’t ever use, if it’s something I *could* use, such as a different premium theme, or a different hosting service, that may be in bounds.

    Does a grocer personally consume everything in his or her store?

    I don’t think there are any definite answers, but the questions should be asked on a regular basis.
    .-= Dave Doolin hopes you will read…Holiday Season Kicks Off ? 2 Weeks in Review! =-.

    • @Dave Doolin, that’s a really excellent point for discussion. Of course a grocer does not consume everything in the store. He can say, “My customers keep asking me to stock this, and they tell me it’s really good – I can’t keep it on the shelves.” He can say, “It seems to be a good value for the money, because there’s a consistently high demand for it.” With regard to the theme, you could say that it’s attractive to you – that you could imagine using it. You probably couldn’t speak about its functionality, any special features accessible only through the dashboard, etc., unless you have a test blog and were given a copy for testing purposes. Do you think Consumer Reports uses everything they test, once they’re done testing? They return the products, and who knows what they buy on their own. I think the key is honesty.

      I also don’t think you have to pretend you use something just because you advertise it. An ad is not necessarily an endorsement, but if you write an endorsement or a testimonial, I would expect YOU, personally, to be speaking from your own experience – and it is my feelings about your credibility that might induce me to buy.

      I’ve seen bloggers gush on and on about products I don’t believe they ever could have used, let alone actually used. Clearly I’m not judging them credible, but others may be, and to me, that’s a big problem – that’s completely dishonest and makes it hard for everyone.

    • Dennis Edell says:

      @Dave Doolin,

      In specific regards to wordpress/blog type things, a simple $10 domain name can build yourself a cool little “test blog”…..kinda fun too. ;)
      .-= Dennis Edell hopes you will read…Blogging Halted Here – Don?t Despair, This Is A Good Thing! =-.

      • @Dennis Edell, absolutely! I like to live dangerously – I’ve been known to test themes live on my main blog. Usually in the wee hours of the morning. Unfortunately, now, that means half my visitors could be annoyed by it at any given time. The joys of a truly global readership – they NEVER SLEEP! LOL!

        Actually, it’s pretty easy just to set up another WordPress installation on a subdomain or another directory, too – and you don’t even need to spend the $10.

        • Dennis Edell says:

          @Holly Jahangiri,

          Crashing my main blog once was enough for me to spill the 10 bucks. LOL!
          .-= Dennis Edell hopes you will read…Blogging Halted Here – Don?t Despair, This Is A Good Thing! =-.

        • Dennis Edell says:

          @Holly Jahangiri, The other reply thread ran out, lol…

          Oh pulease! You really believe a blog, run by one person (usually) has the same perception as the last 10 pages of a tabloid or print magazine?!?!?!?

          Careful missy, you don’t wanna dupe yourself when you comment on my article on this topic. ;)
          .-= Dennis Edell hopes you will read…Blogging Halted Here – Don?t Despair, This Is A Good Thing! =-.

        • Holly
          Twitter:
          says:

          @Holly Jahangiri, you found the limits of my nested threading, I see…

          Yes and no. I think it’s rather unfair of the FTC to say that it’s a reader’s perception that counts, unless they mean to say that it’s a REASONABLE reader’s perception that counts. I think ads running in a sidebar, or Google ads, or similar ads should be viewed just like the back pages of a magazine (or a tabloid, since I give them even less credit for credibility and integrity). So no, unless I say “I use this product. I like this product. I think you should run right out now and BUY this product,” then that should not be implied by the mere fact that I run an ad block (an AD, mind you – not an infomercial – that is clearly provided by a third-party).

          Notice that this is largely hypothetical; I’ve made almost no attempt at “monetizing” my blog. Every time I’ve put up any kind of third-party advertising, I’ve taken it down within weeks, if not hours. Except for stuff I actually would recommend buying. Like…my book. Or any of the individual products posted ads or affiliate links for (there’s one I went out of my way to sign up for, because I’d seen this product in Alaska and had thought it was a unique, artistic, and fascinating thing – then found a place where you could actually BUY it). So yeah, seriously, go check that link out – I will probably NEVER earn the minimum payout on that one, but I don’t care. I find it amusing and I’m going to get one for MY tree, soon. I just have to decide which one for which tree.
          .-= Holly hopes you will read…Ethics in Blogging =-.

        • Holly
          Twitter:
          says:

          P.S. Since I haven’t actually bought or used the tree faces yet, I should show you the photos – I’ve seen them, and they really are funny:

          http://jahangiri.us/news/2009/10/13/deadly-games/

          I took that photo – isn’t it just the perfect accompaniment to the story? I have to have one of these.
          .-= Holly hopes you will read…Ethics in Blogging =-.

      • Dave Doolin says:

        @Dennis Edell, I have a 100 domain names… I’m just not going shell out $87 to review, say, Headway.
        .-= Dave Doolin hopes you will read…Playing The Host: A Quick Intro to WordPress MU =-.

      • Digitivity says:

        Where are you hosting? I know that on Dreamhost you can create free test domains.

        You can also create a subdomain of your main domain. Let’s say you’re at example.com .

        You can create mytestblog.example.com for free, and no $10 renewal fee to remember each year.

        I always install plugins on my test site, play around with it, and then only do I bring it to my main site.

  3. Des says:

    Hi Holly,
    thanks for a very thought provoking post.

    I suppose most things we write are a mixture of things we have learned from personal experience and also things we have learned from reading and researching. But with the latter, at what stage does it become plagiarism?

    Clearly your two examples of just changing the writer’s name, or running it through a translater are plagiarism, but I think it is often less black and white when it comes to the information that we all absorb and re-use in our posts and articles.

    I think it is a difficult one to balance, particularly when writing factual articles. There’s only so many ways you can state a fact after all.
    .-= Des hopes you will read…Article Marketing Strategies ? Best Approach? =-.

    • This post might help a bit: http://jahangiri.us/news/2009/11/16/copyright-essentials-for-writers/

      Distilled to its core: If it’s not yours, don’t use it without permission.

      But you’re right – FACTS aren’t copyrightable. The unique expression of ideas and explanation of facts is. Most violations are much clearer and more blatant than you might think; it’s generally NOT that hard to spot them. A few words here and there is not a copyright violation, and there’s no set number or percentage of words that constitutes one (which is enough to make some writers tear their hair out, but it’s generally an appropriate thing).

      When writing non-fiction (particularly non-commercial, educational non-fiction), the Fair Use Doctrine comes into play – as it does for the purposes of critique, review, commentary, and parody. Even there, though, you must credit the original author of the work and not claim it as your own.

      Paraphrasing can get us into trouble – as you say, there are only so many ways to say a fact, and pulling out the thesaurus to change every third word will NOT get you off the hook on a charge of copyright violation. (I’m not talking about natural paraphrasing, though even that may not be sufficient – I’m talking about some of these folks who literally think changing every third word to some near-synonym from an online thesaurus using an automated article munger is going to make their post “legit.” Particularly when they leave the source and author’s name and other unique and pertinent facts buried in the resulting muck.) It’s usually better to quote from and cite the source, add your own insights, and make the whole article something new and unique. Otherwise, just link to the darned thing – the world does not need 50K copies of the same thing, said the same way.

  4. Social comments and analytics for this post…

    This post was mentioned on Twitter by darrensproat: Ethics in Blogging http://bit.ly/7sWa0Y via @HollyJahangiri…

  5. DiTesco says:

    Another excellent write up Holly. I for one think that infolink is already annoying as it is and very intrusive for readers, let along now being also used inside comments where among other things, I believe is lack of respect and of course ethics, as you very well point out.
    .-= DiTesco hopes you will read…Using Google’s AdSense Channels – Video Tutorials #1 =-.

    • @DiTesco, thanks. Behaving ethically really does go hand in hand with behaving respectfully. I don’t object too much to links in post text, if the author chooses to add them – well, yes, now that I think about it, I do. Because when I put links in my post text, they’re hand-crafted to add supplemental info and I really hope my readers will click on them. They’re all relevant and chosen by me, with some real thought behind them. And now, with so many blogs using utterly mindless and meaningless commercial links in their text, I think it keeps people wary – that may explain why people aren’t willing to peel back the layers and travel where my roadmap leads them.

      Hmm.

  6. jan geronimo says:

    Well said, Holly. Can’t agree more. I’m glad you’ve written about this. It bothered me too when my comments in other blogs magically got infolinks although to be honest, I’ve not given it much thought. So that’s it – it’s a violation of copyright on top of being unethical.

    • Exactly, @jan geronimo. I used to wonder about your Apture plug-in, but that seems to generate mostly (or all) non-commercial and interesting links to more info. I have grown wary of these things, though, too. It’s sad, because the fun of HTML and hyperlinking is the way it can lead you down the rabbit hole to new and wondrous things. If people start to tune out all the hyperlinks, then over time, they become useless.

  7. Rose says:

    I know it would bother me if my comments suddenly contained Infolinks.
    .-= Rose hopes you will read…How to add a falling snow effect to your Blogger Blog =-.

    • @Rose, I’m sure I’ve run across it elsewhere, but it didn’t register. Or I assumed the comment authors were adding links to their own comments. And it doesn’t do it on EVERY comment, you know? Just enough to fly under the radar. I don’t care what an author or blog operator does to their own posts, but I do care what they do to my comments or guest posts. It’s one thing to edit (with my permission) any typos I might’ve left behind (assuming they ARE typos); it’s quite another to change meaning or context, or to imply endorsement of any product or service.

  8. Dennis Edell says:

    Well that’ll learn me. When you say you’re gonna post on something, you don’t play around. lol. Very well put with it all and I couldn’t agree more (as you know by now). ;)
    .-= Dennis Edell hopes you will read…Blogging Halted Here – Don?t Despair, This Is A Good Thing! =-.

    • You doubted me, @Dennis Edell? I’m not one of those people who idly says, “Let’s do lunch,” and really means “Some time next century.” I do what I say I’m going to do, unless unforeseen circumstances make it impossible. I tell my kids this, too – if I promise a thing, I see it through. (Of course, I try to be very careful what I PROMISE. Because, to me, it means something.)

      • Dennis Edell says:

        @Holly Jahangiri,

        An old stoner friend of mine told me once that he never makes “promises”.

        He said, a promise is merely an excuse for doing what you said you were going to do in the first place…your word should be enough. ;)
        .-= Dennis Edell hopes you will read…Blogging Halted Here – Don?t Despair, This Is A Good Thing! =-.

        • Holly
          Twitter:
          says:

          @Dennis Edell, I agree with your friend. I consider it a promise, though, when I say I’m going to do something. I try to be clear on the “maybes.” You learn this quickly when you have kids. You also have to be clear on what “maybe” means, because it sounds so intrinsically positive that it can easily be construed as “unless a herd of wild elephants from the Himalayas should suddenly pop into existence in our living room and prevent me from doing that.”
          .-= Holly hopes you will read…Ethics in Blogging =-.

  9. Heather Kephart says:

    Holly, I didn’t even know it was possible to put infolinks in comments until I read your informative post. Yeah, I think that’s probably not a good idea.

    Can’t believe the Ukraine thing. Remember our brief stint with “Lost in Translation”? Oh, if only there were more hours in the day. :)
    .-= Heather Kephart hopes you will read…Goodyear Great Songs of Christmas =-.

    • @Heather Kephart, Lost in Translation’s still out there – it’s still instructive. Any time someone says, “Can’t we just run it through Google’s translation tools?” I use it to save a human translator’s job.
      .-= Holly Jahangiri hopes you will read…Win an Autographed Copy of A Puppy, Not a Guppy =-.

  10. Extreme John says:

    I personaly hate infolinks, I prefer hovering over links and having them show their initial alt tag instead of popping a box, hate it. Haha.
    .-= Extreme John hopes you will read…14 Ways to Get More Blog Engage Votes =-.

    • @Extreme John, I kind of liked the Apture plug-in (I think that was what it’s called) that Jan uses over on writingtoexhale.com, but I’ve never seen it pop up commercial crap; it’s usually just links to wikipedia. I agree – I like to see the alt tags (though I often forget to add them). When I remember to add them, they’re apt to be humorous asides for anyone who BOTHERS to hover or click. ;)

  11. Mitch says:

    I’d have to say that I agree with your overall premise, while saying that the first example you gave I wouldn’t consider as unethical in any fashion, though the second one I would.

    I view blogging ethics the same way I view my own personal ethics. Three main qualities; loyalty, trustworthiness, and honesty. You stick with those things and you can pretty much do or say anything because your own morals will keep you in some kind of check. For instance, I respect someone who says “I’m trying to sell you something and these aren’t necessarily my words” more than someone who you know has just copied and pasted something from someone else.

    As for comments, the copyright claim on them is somewhat vague. For instance, the writer of a comment in essence is licensing the comment to the blog, which allows them to do whatever they want with it, as long as they’re not claiming it as their own. In essence, commenting supposedly enhances the original post. But a commenter always has the right to request that their comment be pulled. However, no case has ever gone to the courts over it, as far as I can find, so I guess we’ll know for sure one day when someone decides to challenge it for real.

    Good post; made me think.
    .-= Mitch hopes you will read…It Pays To Be Bad Sometimes =-.

    • Adding Infolinks to a comment written by a third party who has not consented to that modification of the content of their comment (and any resulting implied endorsement of a product/service) is far more unethical, in my opinion, than, say, editing out a typo or a dirty word. (I prefer to either let a comment stand as is, or delete it entirely.) ALLOWING a reader to translate content on a blog (as opposed to PUBLISHING machine-translated content anywhere without the author’s consent) is a convenience to the reader, thus something I’m not going to make a big stink about, but I hope the reader would be astute enough to realize that the results are often ludicrous, not just incorrect, and not take offense where none is intended. Any translation is still technically a derivative work that should be explicitly agreed to by the author.

      Copyright on comments isn’t really all that vague. What may be vague is what implied rights are granted in posting them. Clearly the author intends for the comment to be publicly displayed in conjunction with a particular post; therefore, by necessity, the author grants to the blogger a limited license to display the comment electronically, on that blog, on that post, and in any syndicated RSS feeds (I have theoretical issues with that last bit, just as I do with caching on any search engine, but it’s a practical reality that is – usually – something most of us find desirable.) Just as clearly, I believe the commenter has the right to expect that their comments not be moved or modified in such a way that they are taken out of context. I don’t think too many people would object to a minor spelling edit (provided the editor is correct, and doesn’t make the original author look like a doofus). There are some who would argue that the blogger has an obligation to display all comments posted, but I would argue that they do not. (A newspaper has no obligation to publish letters to the editor.) See:

      http://www.o-creative.com/blog/who-owns-copyright-to-blog-comments/
      http://www.webpronews.com/topnews/2008/06/16/who-owns-blog-comments

      And lots of others – but my point in citing these is that I think Tyler Ochoa’s position is the most sensible; I also think it’s sensible to assume that a blogger has the right to DELETE a comment – any comment – but not to modify it in such a way as to alter its meaning. Further, although a blogger would have a “compilation copyright” on the entire contents of his blog, I don’t think that implies a right to publish in a completely different medium – such as a print book – particularly for commercial purposes without the consent of and compensation to the author(s) of the comments.

      The only implied right I grant to a blogger when I comment is the right to electronically display my comment on a particular post. It’s a limited license necessitated by the desire to engage in a particular conversation. I do not grant him the right to reproduce it in a printed article or to use it as a post (yes, I do sometimes write whole posts as comments, and no, you can’t take them and turn them into “guest posts” without explicit permission). :D

      Back to Infolinks for a moment, though – even Infolinks says you can’t use their plug-in on third party content (including comments) without the consent of the author of the comment or third-party content, which is why I didn’t criticize them more harshly in my post. It’s in their FAQ. They don’t encourage using it in comments, but it is an option. I think a prominent notice should be required near the comment box, informing visitors that their comment content may be used and modified to promote products they don’t even get to approve first. I think it’s clearly unethical otherwise – especially given that the FTC rules regarding endorsements say that it is a matter of reader perception, not the endorser’s intent, that governs whether a thing is an “endorsement” or not. I’m not even a party to it, but would a casual reader understand that? (Look closely at the potential conflict of interest angle, too – I have no control over what brands, products, or services are advertised in conjunction with words or phrases in my comments – and could be put in the uncomfortable position of endorsing a competitor’s product by proxy. That’s unethical.)

  12. Hand-Crafted Hypertext | It's All a Matter of Perspective says:

    [...] I realize no one clicks the links on my blog. I don’t add them randomly. I don’t use Infolinks, Apture, or any of those nifty plug-ins. My links are hand-crafted. Sometimes, they will lead the [...]

  13. In-context Links? No Comment! | It's All a Matter of Perspective says:

    [...] few days ago, I wrote about the ethics of using Infolinks in comments. At the time, I did not realize how subtle and sneaky these [...]

  14. Sire says:

    I wonder if there is a way to turn infolinks off in comments. I know you can do it from within the post?
    .-= Sire hopes you will read…Has Your Blog Content Been Stolen? =-.

  15. Sire says:

    OK, it’s done, but will it work. Holly, why don’t you install a ‘reply to comment’ plugin. It sure would help me, and others, if I knew when someone replied to a comment.
    .-= Sire hopes you will read…Has Your Blog Content Been Stolen? =-.

  16. Just ignore this…it’s a test.
    .-= Holly Jahangiri hopes you will read the blog It?s the Dopamine, You Dope! =-.

  17. [...] know, because I was one of them, until I read Holly’s post on Ethics In Blogging. You see it’s all good and dandy when it appears on your post, but you may be overstepping [...]

  18. [...] for comments section. Comments are the propriety of the readers, not yours. Read Holly’s post on Ethics In Blogging. If you don’t know how to turn them off please refer to  “How to stop infolinks from [...]

  19. [...] onto…"; var twittleystyle="1"; In-context Links? No Comment!A few days ago, I wrote about the ethics of using Infolinks in comments. At the time, I did not realize how subtle and sneaky these [...]

  20. [...] frisky and start kicking the barn door down. Before I could rein him in, he’d ghost-written Ethics in Blogging and caused me to declare a comment strike on blogs that applied in-context advertisting text links [...]

  21. hyip says:

    It’s hard to search out educated folks on this topic, but you sound like you realize what you’re speaking about! Thanks

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