2010 January | It's All a Matter of Perspective

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My friend Dave, one of those straight-shooters everyone should be blessed (or cursed) with in their lives, says I’ve been “coasting.” I take that to mean that my brief infatuation with Alexa stats must come to an end, and for those who’ve come here for blogging tips and the secrets to making pennies pop out your ears while you sleep, I apologize. To my indulgent and infinitely patient friends who are silently tapping a foot on the other side of the monitor, I hear you. more…

About the Author Holly Jahangiri

Holly Jahangiri has decades of experience in tech writing, freelancing, fiction, poetry, and editing. Writer, wife, and mother, Holly is the creator of Trockle and instigator of the Puppy-Guppy Rebellion.

Category: Featured, writing  Tags:  50 Comments

Not that I ever make typos. We all know my spelling and punctuation are perfect; I type 20 words a minute with 99.3% accuracy, arguably making me the world’s fastest typist. But let’s say…let’s say the dog jumped up and bit me in the elbow, making me type http://www.goggle.co instead of http://www.google.com/. And being in extreme pain, I hit the Enter key as hard as I can while yelling for someone to drive me to the @#$% ER. I come back, and now there’s just not enough painkiller in the world to stop me from wincing as autocomplete tries to send me to http://www.goggle.co/ every time I get to http://www.go/. To add insult to injury, I’m likely to blithely press the Enter key and GO to www.goggle.co (don’t click that – I have NO idea if it exists or whether it’s NSFW). That, or I have to type out the whole URL – and remember, now, I have stitches in my elbow from where the dog bit me.

Because, you know, I don’t make typos unless a rabid dog (did I mention it was foaming at the mouth?) bites me on the elbow.

I realize I can clear History and get rid of most autocomplete boo-boos. But I like most of them (the ones that aren’t boo-boos, I mean) and I really just want to get rid of that annoying evidence that I let a rabid dog bite me on the elbow while I was typing.  Well, now there’s help. Some of you probably already knew this, but I’ve been trying to figure it out for years. Every time I say that, five other people admit they, too, have been trying to figure it out for years, so at the risk of getting a big fat “Duhhh!” out of you, here goes:

Internet Explorer Address Bar

  1. Click View > Explorer Bar > History (or Ctrl+Shift+H).
  2. Find the offending entry and right-click it.
  3. Click Delete.

FireFox and Other Internet Explorer Autocomplete Fields (like Name, Email Address, etc.)

  1. Start typing in the field (whatever field it may be).
  2. When autocomplete shows a list of options, select the offending entry.
  3. Press the Delete key.
  4. Repeat as needed (though of course, you never make typos, either – let’s hope none of us are ever again bitten on the elbow by a rabid dog)!

About the Author Holly Jahangiri

Holly Jahangiri has decades of experience in tech writing, freelancing, fiction, poetry, and editing. Writer, wife, and mother, Holly is the creator of Trockle and instigator of the Puppy-Guppy Rebellion.

“Why am I not on your Top 8?”

I don’t rank my friends offline, so why should I start now – on the Web? Ranking family and friends is just asking for trouble and drama I can live without. My mother used to laugh at the wedding announcements in the Society pages of the local paper: “…and afterwards, there will be a small reception for three hundred of the couple’s closest friends.” Who has three hundred friends, let alone close friends??

My mom divided the world up something like this:

Family: These are the folks you let inside the personal bubble. People you love. People you hug. People you let in, even when you’re so mad at them you can’t see straight. Parents, siblings, spouse, children, and grandchildren, maybe a niece or nephew.

Friends: These are the people you might have chosen as family, if you’d been given a vote. Friends are fun people. You may not joyfully pull them into the personal bubble for a bear hug, but certainly, you would choose to invite them over to your house for dinner or drinks. Maybe even both. You wouldn’t kick them out of your house, because they know better than to overstay their welcome in the first place. Friends never need to be told, “It’s time to go home now.” They can sense it. Sometimes, it’s almost as if they can even read your mind.

Friendly acquaintances: Smile, nod, make pleasant small talk with these people, but they have not yet earned their way into the bubble. In fact, there should be a “five foot”rule, but most of them are sensible enough to know that. These are nice people who are not terribly close to you, but have not (yet!) done you wrong.

Acquaintances: Smile, nod, and move on. You might also call this bunch “people I vaguely recall being introduced to, once, who have not yet managed to get my hackles up.”

Strangers: Another big bucket of folks that could include “people I simply haven’t met yet” (as in, most of the folks in Tibet) or the “folks we don’t take candy from and probably wouldn’t toss a Band-Aid at if they were bleeding in the gutter.” (Out of basic human decency and according to Emily Post’s rules of etiquette, you should always call 911, at your earliest convenience, when someone is bleeding in a gutter.)

This whole notion of “friend” as a verb would have struck her as being terribly odd. But the fact is, for the last twenty-some years, some of my best friends are what my mother would have called “friendly, online acquaintances.” Well, she would no doubt have called them all strangers, but would have accepted that they were my “strange online friends” and split the difference. Before you take exception to being called “strange,” know that my mom didn’t use a computer at all until she discovered Prodigy and online sweepstakes. Her hobby (“winning things”) took on a whole new dimension. But we were all still a little strange, wanting to chat with each other by tapping on a keyboard. It’s not an insult, though. She once gave me a keychain that said, “I like you. You’re weird.” Now you know I come by it naturally, and can stop questioning why I like you.

In looking through my Facebook “Friends” I realized what a strange mix of people I now call “friends.” Some are family – in the literal sense of the word. Others, well… Years ago, I was telling a coworker how “I was talking with a bunch of my friends last night, and—“

“I thought you said you didn’t go out last night?”

“I didn’t. I was in a chat room. On the PC.”

“Wait, these are just people on the computer? I thought you were talking to real people!”

Gee, thanks. What does that make me? I think I’m actually “friends” with this person now, on Facebook, but maybe I’m just imagining them.

They’re real enough. But I have to laugh. There’s Monique, who was my best friend – my “real” best friend – in 9th Grade. We lost touch that year, and didn’t get reacquainted until our daughters were nearly grown. I found her on MySpace.

Then there’s Jace, who’s been a good friend for nearly twenty years. And we still haven’t met face to face. We don’t talk as often as we did when our daughters were small, but we reach out and say “hi” and can pretty much pick up the conversation where we left off, even if we “left off” a year or more ago. That’s how it is with some friends – we’ve settled into a comfortable silence, but we rap on the inside of each other’s monitor screens now and then. Poke.

There are the “March Moms,” some of whom I’ve met offline and some I haven’t, but we’ve been friends – the kind you’d choose as family if you got a vote – for over fourteen years now. (And most of them don’t even read my blog. Go figure!)

There are lots of “friends” that my mom would have called “friendly acquaintances.” We exchange hellos and comments on each others’ blogs, but never really connect. A few were suggested to us by mutual friends, and we may yet form a bond that doesn’t yet exist today. Now and then, something clicks and we end up laughing, joking, carrying the conversation around the Internet like an inside joke, and chattering away in GTalk or email.

I admit to being baffled by the folks who send out “Friend” requests but never even say, “Hello.” I don’t know who these people are, let alone why they “friended” me. I think some of them may be fans, which is flattering, but it is such an alien notion to me that I hesitate to think it. I certainly don’t want to hurt or offend or put any of them on the spot by saying, “Um, okay, sure – but WHY?” when deciding whether to accept their gesture of “friendship.” At least one of them follows me from site to site, “friending” me wherever I show up in his contacts. But he never speaks, and that seems so terribly odd. (I hasten to add that we do have mutual “friends” and he doesn’t give off the creepy stalker vibes, so I just find it strange – not alarming.)

For a few, it’s just about the numbers. There are folks who just follow or subscribe long enough to see if you are nice enough to indiscriminately follow everyone back. While reciprocity is a nice thing, the Internet has given it a whole new meaning – and it’s not all it’s cracked up to be. These people don’t want to make connections, they want numbers – BIG numbers. Like 1e9. They’re easy enough to spot on Twitter – they’re the ones who follow you, then the minute you follow them back, they drop you like a hot potato. (They usually have the self-proclaimed title “guru” – or their avatar looks like a pin-up girl, even if their name is Bruce.  Their followed-to-following ratio makes them look like terrible snobs. These are the “A-list wannabes” for the most part. The real so-called “A-listers”  – the famous or infamous popular people these folks think they’re emulating – really do follow back if you have anything interesting to say and aren’t just toadying up to get on their list-of-folks-to-follow.) Maybe we need a new term, like “meaningful reciprocity.” When someone truly does you a kindness, do them one in return – or “pay it forward.” But don’t think that you have to jump through every little hoop that rolls across your path. You’re not a circus dog, and real friends won’t treat you like one.

On the whole, though, I agree with Will Rogers, who said, “A stranger is just a friend I haven’t met yet.” I think he would have liked the Internet.

About the Author Holly Jahangiri

Holly Jahangiri has decades of experience in tech writing, freelancing, fiction, poetry, and editing. Writer, wife, and mother, Holly is the creator of Trockle and instigator of the Puppy-Guppy Rebellion.

Why I Care

Why do I care about my site’s Alexa ranking? I’m sure there are legitimate reasons to care, but mine just keep going back to that weird and useless combination of competitiveness and curiosity. Frankly, Alexa hadn’t even made it onto my radar until other bloggers brought it to my attention. I took a peek – my site was down around 3,890,577. I didn’t know much, but I knew that was pretty dismal. more…

About the Author Holly Jahangiri

Holly Jahangiri has decades of experience in tech writing, freelancing, fiction, poetry, and editing. Writer, wife, and mother, Holly is the creator of Trockle and instigator of the Puppy-Guppy Rebellion.

I see so many discussions focused on monetizing and optimizing your blog, and sometimes I wonder if most bloggers aren’t just building a house of cards, setting themselves up for disappointment, because when all is said and done, they have no idea why they’ve jumped through all these hoops and still don’t have ten cents’ profit to show for all the effort. They’ve paid hundreds of dollars for books and courses and spent countless hours reading and studying others’ SEO techniques and tried this or that money-making program, only to find themselves short of some minimum payout, time and time again.

One problem I see is that many bloggers have no concept of what it is they’re selling, or how to market it. They understand the concept of plastering someone else’s ads on a blog and sucking in traffic with the right keywords, but that will never translate (or convert) to actual click-throughs for most people. Why?

Ask yourself the following basic questions.

What, exactly, are you selling?

If you answered, “Everything!” or “Whatever people are buying!” or “A little of this, a little of that…” or “Ad space?” then you probably aren’t selling much of it. Selling implies a tangible something – either goods or services – to be sold. Even if it’s just ad space on your blog, most advertisers want their ads to appear on a blog that has a strong appeal to their customers, because they are selling tangible goods and services and cannot make a profit on idle clicks alone. It’s estimated that a potential customer has to see an ad six to eight times before it really registers in his brain and compels him to act on it. So if you’re serving up ads, and your blog isn’t focused on something that appeals to a particular buyer of the goods and services advertised…you’re probably not seeing a lot of action in terms of click-throughs or purchases, and eventually you will lose your customers who are interested in advertising there.

Start by making a list of the kind of goods and services you want to sell or advertise – and maybe a list of products or services you don’t want to sell. Every product or service fills a need or solves a problem – your job is to identify the need or the problem, and to figure out what it is about what you’re selling that makes people want it and want it so badly they’re willing to pay for it.

Who are your customers?

If you answered, “Anyone with money!” or “Whoever will buy my stuff,” or “Customers?” then you’re probably not alone, and you’re probably not making any money online. If you’re focusing your efforts on selling to other bloggers who are looking to make money online, then your product had better be a really effective “How to Make Money Online” book or course. Or SEO-optimized themes or software applications that do all the heavy lifting for bloggers while they sleep. But even so, this eventually becomes a sort of closed loop – and involves reciprocation. You buy my money-making scheme, I’ll buy yours, and we’ll both promote it on Twitter. Eventually, this becomes a break-even proposition – at best.

Writers have a similar challenge when promoting to other writers. We all tend to be avid readers (shoot, if books are scarce, most of us will read the blurb on the back of the cereal box over coffee), we want to know what our competition is up to, we’re sympathetic buyers (because we know how hard it is to sell books these days), and so we end up trading books and money amongst ourselves. You buy my book, I’ll buy yours. That’s great for networking, and gives us a steady supply of reading material, but if that’s all we do, we’ll go broke. We need to sell books to readers who aren’t also our competition – readers who don’t expect us to buy something from them in return.

What if you are selling women’s clothing? Well, who buys women’s clothing? The obvious answer is women, of course. But what about men buying gifts for wives or girlfriends? Wouldn’t you take a different approach in order to sell women’s clothing to men buying it as a gift?

What about cross-dressers? No, I’m not joking. This is a niche market – there are plenty of buyers, if you can reach them, and you have less competition. You’re not going up against the likes of Macy’s and Dillard’s, because Macy’s and Dillard’s won’t cater to this market. What special needs might these buyers have? For one, the product fit would likely be different; men have fewer curves, and those they have are in different places. They might prefer sexy, plus-sized clothes. To be successful in this market, you would need to study it and understand the needs of its buyers (and there are plenty of buyers) – then figure out how to solve their problems.

If you think about your blog as a professional publication – not just a tacky billboard on the Information Superhighway – what kind of content would appeal to your buyers? Ads don’t bring in buyers – content does. Content helps to expose buyers to the ads, and may encourage them to buy the products or services being advertised. So, what kind of content would keep them coming back – often enough, and exclusively enough, that they see your ad (not the same ad running on another blogger’s site) the six to eight times it takes for them to act on it? At this point, you might explore the idea of setting up more than one blog or Web site, if you have several very different types of buyers for your products and services. Before you do that, though, are you ready to invest the time and effort it takes to run one blog – let along two or more?

What obstacles and alternatives are there?

If you answered, “The economy,” you’d be partly right. But presumably, unless you’re selling cellophane wish fish, your products or services fulfill a need – or at least a want that’s been mistaken for a need (turning wants into needs is a nifty trick good marketers master). In other words, what’s stopping potential customers from buying? What competing products and services are there on the market right now? What do they have that yours don’t?

Now is the time to be realistic and critical, not the time to defensively claim “Mine’s the best thing out there and you’d be stupid not to buy it!” Because it has to compete on so many levels: form, function, durability, reliability, “wow” factor, and – maybe most importantly – price, you can’t just assume that customers will see that your product or service is the obvious best choice. What don’t customers know about what you’re selling that would set it apart from – and above – the competition?

A word of caution is also in order at this point: Don’t make wild, unsupportable claims about the stuff you’re selling. Don’t use superlatives or comparative adjectives like “best,” or “better than,” or make unfounded claims like, “will make you irresistible to the opposite sex” – unless you have independent, unbiased, test data from a highly respected organization to back you up. Be truthful.

What is your marketing plan? If you don’t have one, you’re probably in the majority of bloggers who claim they’re trying to make money online. Get the dollar signs out of your eyes and start looking at your business as a business. There is no magic formula that will make you rich overnight.

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Copyright © 2009 Holly Jahangiri.
Originally posted at Famous Bloggers (http://www.famousbloggers.net/whose-money-making-online.html)

About the Author Holly Jahangiri

Holly Jahangiri has decades of experience in tech writing, freelancing, fiction, poetry, and editing. Writer, wife, and mother, Holly is the creator of Trockle and instigator of the Puppy-Guppy Rebellion.

Category: blogging  Tags: ,  12 Comments