Facebook discourages creativity. In fact, I’d say that the Facebook has conditioned us all to chase the affirmation of a “Like,” which has a deleterious effect on our courage in speaking out on unpopular topics – our courage in going against the herd or writing on topics that are less “popular.” There are studies on “what gets shared most on Facebook.” We read them, and it’s hard not to get caught up in trying to follow the playbook – whether we are marketing a product or service or just there to have fun. We play it safe; if 10,000 people have “Liked” a post, or “Shared” a post, it must be popular. Maybe it’ll get us a seat at the cool kids’ table, if we share it, too.
Facebook discourages creativity. As friends see friends share celebrities’ posts, radio stations’ memes, news outlets’ “breaking news” – while liking but not sharing their friends’ posts – it could leave a person thinking, “Why don’t I just find a cute cat video to post? What’s the point?”
Remember that when you see articles on tech magazines urging you not to “Like” anything. “Like” the stuff you know originated with your friends – trustworthy people who create content and want you to share it. Stop “Liking” the emotionally manipulative, chain-yanking, commercial stuff – God doesn’t torment people who don’t get enough “Likes” or “Amens.” Zuckerburg doesn’t give his fortune away to the lucky few who “Like” a post by midnight claiming that he will. Before sharing a post with the idea of winning something, make sure it came from a verified account (click this link to see the United Airlines verified Facebook page, and note the white checkmark in a blue circle next to the name):
But ultimately, be skeptical, not paranoid. Ask yourself: Is this true? Is it fair? Is it funny – or is it funny at someone else’s expense? In the end, though, like what you like, and if you love it, share it.
And support your friends more than you support strangers.
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