Contemplating Content

Content is king. Long live the king.

Matt Cutts Declares Guest Blogging “Done” … Are We All Screwed? This article on Copyblogger was where I first got wind of Matt Cutts’ saying that guest blogging was “done.” Is that news? Guest blogging was over, kaput, and done on this blog ages ago. As Matt says, in his post “the decay and fall of guest blogging for SEO,” I wouldn’t accept a guest post now unless I was “willing to vouch for someone personally or know them well.”

Although it’s kind of fun to watch Matt Cutts’ pronouncements generate a flood of hyperbolic rhetoric that causes bloggers to hyperventilate, Jerod Morris and Brian Clark reassure — and basically tell good bloggers not to get their knickers in a twist.

Ads in the guise of content  may be a thing of the past, but as Sonia Simone writes, in her article “Surviving “Content Shock” and the Impending Content Marketing Collapse,” “we are a long way from the day when too much high-quality, Rainmaker-style content is being created.” When she mentions content being whatever we consume via web, TV, cable, radio, Netflix, phones, “[a]nd whatever Philip K. Dick-esque device Google will be implanting in our brains next year,” I can’t help but wonder if we’re all turning into a bunch of Dick-heads. I started to leave that in a comment on Sonia’s post, but figure it’s best to play on your own blog if you’re suddenly, inexplicably channeling Beavis and Butthead.

Striving for Authority, by Seth Godin is being simultaneously praised and mocked for stating the obvious – or what should be the obvious. Common sense is anything but, so it never hurts to remind people that things like “authority” and “credibility” need to be earned, through consistent actions over time. Besides…it’s by Seth Godin.



Holly Jahangiri is the author of Trockle; A Puppy, Not a Guppy; Innocents & Demons; and A New Leaf for Lyle. You can find her books on Amazon at For more information on her children's books, please visit
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