You look into the mirror every day, right? Is it really vanity to want to be sure your hair’s combed, there’s no toothpaste on your shirt, and you don’t have some weird hair sprouting from your face?
Have you looked at yourself on social media the same way – that is, viewing yourself on each of the platforms you use, such as Facebook or Twitter, to see them as the rest of the world does? Because what you and I see on our own pages is not quite the same as what Jane Doe sees when she stumbles across one of them.
Many social media channels provide some sort of automatic cross-posting feature. For those that don’t, there are usually workarounds, like IFTTT (“If this, then that”). Even those of us who do not much believe in “automating social media” can quickly make an automated mess of one account or another by failing to pay attention.
WordPress users ought to be familiar with Jetpack – and especially with its Publicize feature. If not, you’re missing out and ought to poke around and see what all this one plug-in has to offer. For the moment, I’m just going to say that it makes it very easy (too easy) for a blogger to cross-post or share their latest blog posts on Facebook, Twitter, Tumblr, LinkedIN, and Path. Since this is a personal blog and I have no idea what Path is, I’m not using those last two here.
What’s easy to forget is that the default text is the title of your post, but you can also customize the message on a per-post basis. Unfortunately, you cannot customize it on a per-platform basis to create a different message for each site you’re automatically sharing your posts to.
It’s fine to set up Publicize, as long as you remember you’ve done it – and then keep in mind that if you’ve connected those destination sites to each other, you could be blasting out a ridiculous combination of shares that don’t drive readers back to the original site as effectively as you’d like to. For example, did I really need to blast this out three times in a row on Twitter? One’s from Tumblr, the other two appear to be from here. I know one’s from Publicize…but now, where’s the second one coming from?
Most people probably won’t notice; the Tweet stream moves so fast, this is likely to just mean a small boost in the likelihood that someone will see it. But even if that had been my goal, spreading it out over time would make more sense.
As popular as Pinterest is, right now, it still seems to lack something of the “social” – even if it has all the right bits and bytes to be a social network. This was driven home to me during a #StorySocial chat on Twitter the other night – and while we’re on that topic, I still don’t think Twitter is ideal for chat. But clearly, this:
is better than this:
That second one just shows I don’t pay close attention to spelling when naming files. It doesn’t suggest to anyone why they might want to look at the Pinterest pin or – much more to the point, why they’d want to click the image and follow the link to my blog post.
Unfortunately, the first one isn’t without serious flaws. It truncates at “chil…” and instead of linking the pin to the book’s cover image on its own page on Amazon, I linked it to my Author page – where there are several children’s books, as well. Probably not the implication I meant to make on Twitter, and it’s definitely a sign I need more coffee.
Do you just pin images or do you add descriptive text, encourage people to follow the links, and invite comments? I’m still trying to figure out if there’s a way to be notified by email if anyone does comment on a pin, so that I can be sure to reply. I’m not fond of the built in notifications on Pinterest, and I often forget to look at them.
That same post (the first one – the one that’s only weird by implication) also looks better when it ends up on Facebook:
Note that a Facebook post has to be Public before the Embed option is available to you.
You could create a weird little loop, I’m fairly sure, using IFTTT. I wonder if you could use Jetpack Publicize to share blog posts to one site, then have them autoshared back to the original site? I don’t think I want to try that – I learned my lesson making chat scripts that autoresponded “Wow, a Z-word!” every time someone said a word containing the letter “Z.”
Think about it. It’ll come to you eventually.
Anyway… under your privacy settings, you have the option to View as… somebody else, including Public. Use that now and then. You may be surprised at how odd you look to total strangers following random breadcrumbs. “Why, wait, what – my last post was three minutes ago, not four month–oh. Whoops.” It might be nice to post something as Public at least once a week, just to show old friends who stumble across you that maybe you’re not dead.
And remember, if you want anyone to be able to share your posts on Facebook, they must be Public, practically speaking. The “Friends of Friends” option has been inexplicably removed – it’s there, but those posts no longer have any Share button at all (except when you’re looking at them, so you’ll only know this if you share something your friends really want to share from your wall and they start bugging you about it). The only posts that can be shared by others, now, are those marked “Friends” or “Public.”
Whatever sites you use frequently (or even still have accounts on), you should check periodically and look at your profile and pages while you are logged out of the site! See yourself as others see you. It might horrify you the way looking into a cluttered, seldom used closet can – inspiring you to do a little spring cleaning. Or, it might inspire you to think more creatively and deliberately about how you use each site.
Latest posts by HollyJahangiri (see all)
- A Brand New Blog with a Fresh Perspective! - September 15, 2017
- If We Were Having Coffee, I’d Tell You to #WriteBravely… - August 12, 2017
- A Taste of Home for the Next Generation (Interview with Sapna Anu George) - August 9, 2017